Economy

Marketing Management

Studying and shaping the future on the side? No problem! With the dual study program at JUMO. Are you interested in market research, marketing strategies, and corporate communications? Is analytical thinking your strength, and do you have a good feel for customer needs and market trends? Are you fascinated by the combination of creative marketing and business management? Then the dual study program Marketing Management is just right for you.

Requirements

  • Subject-related or general technical/higher education entrance qualification
  • Good performance in mathematics, German and English
  • Interest in economic and business contexts
  • Analytical skills, conceptual thinking and a structured way of working
  • Organizational and communication skills as well as assertiveness
  • Completed training in the commercial field is an advantage

Organizational principles

  • The dual study program combines a scientific study with a practice-integrated training in the company.
  • The dual study program takes place in cooperation with the Baden-Württemberg Cooperative State University at the Heidenheim site.
  • At the end of the 12-week theory phases, exams are held for the completed modules.
  • The 6th semester is used, among other things, to write the bachelor's thesis.
  • The degrees of accredited dual study programs are equivalent to those of universities and universities of applied sciences and allow access to master's degree programs at domestic and foreign universities.
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Years
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Semester
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Weeks practice/theory alternating
Course of studies
Theory phases Familiarization with business and legal fundamentals as well as detailed introduction to the various facets of marketing.
Consolidation of knowledge in strategic marketing as well as in the design of marketing communication tools
Practical phases assignment in our various marketing departments such as Digital Marketing, Campaigns & Live-Communication, Media Design or Corporate Communication
Consolidation and application of theoretical knowledge in business practice
Independent work on business projects and problems
Basic education in economics
independent work
Key skills training

After the study

  • Opportunities for employment in one of our marketing departments
  • Possibility of international cooperation in one of our subsidiaries
  • Wide range of opportunities for further training and promotion
  • Project Management


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